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Conceptual metaphors in financial discourse: The ‘Romanian way’ of thinking, speaking and writing finances

The present article is based on an analysis of 74 documents (speeches, interviews, press releases and leaflets) issued by the National Bank of Romania and by three Romanian commercial banks before and during the recent financial crisis. It discusses the most important types of metaphors identified, whilst highlighting their use to persuade, to create identities, as well as their role in creating psyhological realities depending on context, participants and intentions. Its theoretical framework includes socio-cognitivist and „blending“ approaches.

Keywords: metaphor, banks, financial language, financial crisis, socio-cognitivism, blending


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