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How heavy do I journey on the way: Framing the issue of the EU visa liberalisation process in contemporary Serbia

On 30th November 2009, after almost 20 years, citizens of Serbia were finally granted visa-free EU access. Within the theoretical framework of Conceptual Metaphor Theory (Lakoff and Johnson 1980; Semino 2008) and Critical Metaphor Analysis (Charteris-Black 2004), in this paper we focus on the conceptualisation of the visa liberalisation process in Serbian, i.e. Serbia’s reaching the Schengen White List. The corpus of examples was excerpted from Serbian dailies and political weeklies in the period 2006-2009, as well as from readers’ comments on the news published on these papers’ web sites. The data show that the visa liberalisation process is conceptualised in Serbian by means of the movement and journey metaphors. In the paper we classify metaphorical expressions which serve to linguistically realise the metaphor serbia’s reaching the schengen white list is a journey, in line with their role and rhetorical impact in Serbian political and, more generally, public discourse, in an attempt to reveal those aspects of political and social reality the journey metaphor hides or highlights.

Key words: conceptual metaphor, political discourse, journey metaphor, visa liberalisation, Serbian.


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